If you asked me a year ago if I thought you could ever hope to get business for a company that does paternity testing via a billboard I would've told you that you were an idiot. If fact knee jerk reaction to this sign was that whoever paid for it was an idiot, and then I started thinking. I wont lie, I would like to stick with that statement, not budge a bit, but when you take into account their target market, if you could figure out a place that is chalked full of the demo you are trying to reach, and perhaps you put one up across from a bus stop in that part of town. Well then this starts to seem like a very intelligent and pointed marketing technique. I have seen this billboard in two locations, one is in my neighborhood (the ghetto) and the second was on the road outside of Florida's largest trailer park (I know this because it said so I the sign to the park). I am not going to make observations or sweeping statements because if this, but you have already thought them.