This is an example of excellent marketing, perhaps. I mean it does incorporate terminology that resonates with a wide range of people and cause them to give the sign a second look. Perhaps a bit too forward, but in today's fast passed market who has the time to pull punches? No sir, you have to swing for fences and be ready to add that bit of shock factor that makes the consumer think "I bet the owner of that business is young and wears scarves out of season." Shortly after receiving this photo I stumble on a Floridian with much the same entrepreneurial spirit.First of all I have to applaud this person for their willingness to cover their entire Chevy Avalanche with adds for a business that could best be described as fleeting. I am not what the market for "fish mounting" is like these days, but it seems to me that you may want to diversify your company with something besides "fiberglass fish replicas." These true Americans have inspired me however, Kaje and I are going to start saddle making company called "Straddle Us."