This may not be my typical type of photo, this just sort of struck me as an odd thing to put on the back of a pest control truck. While that may indeed be the motto they try to impart on their technicians it seems an odd statement to press on the public at large. Perhaps that space could've been used for something like "licensed and insured" or "satisfaction guarantied." The fact that it wasn't leads me to believe that the two statements I made can't legally be put on the Toyota because they'd be an outright lie. So assuming they aren't licensed and offer no guarantee, I still think it would serve them better to put a website, pests they "manage" or anything other than turning perfectly good ad space into a roving office style motivational poster.